Product Description
This text provides a background in entrepreneurship for apparel, accessories, textiles, and
home furnishings business development. In addition, the text delivers the information
needed to develop a comprehensive, effective business plan, aspects of which have been
incorporated in chapters on merchandising, operating procedures, human resource development,
and financing. Further examined is the development of a fashion retail business
from concept arti… More >>
Fashion Entrepreneurship: Retail Business Planning
#1 by Lizzie on April 13, 2010 - 4:07 pm
This is an ideal resource for building a business plan to secure funding for a fashion retail store. Step-by-step guidelines for writing the plan and operating the store. There is nothing else like this book on the market!
Rating: 5 / 5
#2 by Anonymous on April 13, 2010 - 4:12 pm
This book is required reading for those interested in opening any form of fashion retail business. The text provides step-by-step guides and well thought-out examples for the reader to follow in preparing a business plan unique to this type of retailing.
Rating: 5 / 5
#3 by Ronald F. Mueller on April 13, 2010 - 5:19 pm
If you are entering the world of retail fashion or the fashion industry this book is an absolute necessity. Excellent detailed information taking the reader through the fashion retail process, e-commerce and writing a buisness plan. The CD rom that comes with the book is superior to other business plan software and makes writing a business plan easy.
Rating: 5 / 5