Product Description
The new volume of an esteemed guide to best practices in new product development The Product Development & Management Association (PDMA), the leading professional organization for new product development (NPD), presents the second volume of its highly regarded reference on the tools for successful NPD. Complementing the first volume’s focus on NPD process tools, ToolBook 2 reflects the heightened interest in strategic and organizational development and understan… More >>
The PDMA ToolBook 2 for New Product Development
