Product Description
If you are a speaker or business owner waiting to write a book “someday,” your day is hereand not a moment too soon. We’re now in the world of creative commerce, where having a book to your name is as necessary as having business cards in your wallet. Whether your dream is having a bestseller, increasing your speaking fees or having that special gift to wow prospects, this book is your blueprint to success. You’ll learn – The 3 simple things you need to do before yo… More >>
#1 by T. Smith on April 18, 2010 - 1:11 pm
Sophronia did a really great job writing this book. If you are at all interested in getting a book written, published and actually working for you this is the book you want get started with.
Rating: 5 / 5
#2 by K. Lynch on April 18, 2010 - 1:42 pm
Sophfronia, I love how you explain to the reader how to write a book step by step. You are very encouraging. I am inspired to write my first book.
Rating: 5 / 5
#3 by Tax Writer on April 18, 2010 - 4:15 pm
As a tax consultant and writer myself, I am always looking for ways to expand my consulting business. This book gives very practical, common sense advice on how to increase your revenues by simply writing a book. So many people use this method to boost their profile and also increase their speaking engagements. I went to a continuing education seminar last week where the speaker had done just that, and they were selling their books in the back of the room, too.
The author of this book, Sophfronia Scott, is a Harvard University graduate and a former editor for Time magazine, so this is no small-potatoes stuff. I think this book is a good choice for someone who has the writing skills to actually WRITE a book. After that, she goes over everything you need to do to expand your customer base using your existing knowledge. I wish it was a little longer, the actual book seemed a little short.
But overall I thought it was very practical advice.
Rating: 5 / 5
#4 by Jill Russo Foster on April 18, 2010 - 5:34 pm
If you are an author or thing about writin your first book, you must read this book. I bought and read it cover to cover in one afternoon. Sophronia’s is the best and give you hands on advice that you should be aware of when thinking about writing a book.
Rating: 5 / 5
#5 by Norman Goldman on April 18, 2010 - 6:54 pm
You have to admit it, when someone is introduced as being an author most of us are in awe. This is particularly in evidence when an entrepreneur authors his or her own book pertaining to a defined area of expertise. It is here where the businessperson puts their message down on paper in order to reach a wider audience. And as Sophfronia Scott asserts in her Doing Business By The Book: How to Craft a Crowd- Pleasing Book and Attract More Clients and Speaking Engagements Than You Ever Thought Possible, the book serves as a business card or an effective marketing tool. In fact, as Scott informs us, if you are a small business owner, speaker, coach, or consultant and you have not authored your own book, you are definitely missing out on a huge opportunity to make your business stand out against your competitors. With a book to your name, you will attract new and better quality customers, establish yourself as an authority and produce quick and easy product sales.
Leaving no stone unturned, Scott begins by taking her readers by the hand and showing how to overcome the fear that sometimes occurs when the thought of writing a book is contemplated. Once you finally do decide to go ahead, readers are shown the way as to how to focus and get clear about the desired outcome. A ten point step-by-step plan of action is presented outlining the essential ingredients of an effective course of action. An entire chapter is devoted to your book as the ultimate lead generation tool. And if you don’t know what is lead generation, Scott informs us that it is all about mining the sea of people for the gold of your future prospects. The next set of chapters explore such topics as where to sell your book, the power of a platform, the press kit, should you hire a publicist, media appearances, crafting a crowd-pleasing book, and what comes next when your book becomes your business.
What is quite interesting and what many business people fail to consider is that once your book is published there will be many more ideas and opportunities related to your book that will come to you. In other words, as Scott asserts, “your book becomes your business.” Many authors take their books to the next level where they offer high-fee workshops or deliver keynote speeches. It can even result in a series of products or even a series of books. As pointed out, not having your own book means that you are leaving a serious amount of money on the table and you are not taking advantage of the knowledge and experience that you have accumulated over the years.
Easy to read, clearly laid out, and well written, this is an excellent guidebook for entrepreneurs or anyone else for that matter wanting to author their own book.
Sophfronia Scott holds a bachelor’s degree in English from Harvard. She has nearly twenty years of experience as a professional writer, most of it spent at Time and People magazines. She is also the author of All I Need to Get By. Currently, she is Executive Editor of Done For You Writing & Publishing Company where she helps entrepreneurs and speakers write books to promote their businesses.
Norm Goldman, Publisher & Editor Bookpleasures
Rating: 4 / 5