Product Description
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies — whether you are dreami… More >>
#1 by B. Mannino on May 9, 2010 - 9:29 pm
I thought this was a good book. It was delivered promptly and in good condition.
Rating: 4 / 5
#2 by L. E. Malka on May 9, 2010 - 10:12 pm
This book is very well written. It is concise, very low on fluff, and great for intuitive people. It gives you motivation and the feeling of – “YEAH! I can do it!”. But there is a huge piece missing – people. In today’s world, businesses do not have 3 employees. They have 3000. The foundation for a successful business is its people, and the book does not say anything about how to make sure that the people in the organization remain productive and happy. Instead, the book promotes the approach that, if you encourage and inspire your employees, then they will make a great team. This is absolutely wrong, as was pointed out by the pioneer of Management, Peter Drucker (“Inside the Guru Mind”). If you are serious about building an organization that people call home, then this book will not lead you there.
Another big issue that I had with this book, is that the Author says that to create a successful business you need to create meaning and want to do something good for others. But what is wrong about loving to be a manager? wanting to create wealth that you could than give to others? What about the personal goals? I think that an entrepreneur will be much more successful if they start the business because they understand the personal meaning of their business.
I think that the author is a really nice guy, but as the say goes: “Those who can, do; Those who cannot do, teach; And those who cannot teach- teach gym” (no offense to gym teachers).
Rating: 1 / 5
#3 by F. A Lardino on May 9, 2010 - 11:02 pm
This guy started a Bootcamp for business starts ups and it imploded. I knew a few people who wasted their money on his “bootcamp.” Guy was mainly talking about his new Porsche and how his friends are all wealthy. A sort of high tech Amway salesman.
He is a real AH.
Rating: 1 / 5
#4 by Sulaiman Alhasawi on May 10, 2010 - 1:43 am
If you think you know how to build a business from the ground, test your knowledge against this book.
Rating: 5 / 5
#5 by chad hance on May 10, 2010 - 3:59 am
I have to say that I didn’t finish the book. I didn’t even make it past page 15. Anybody who is going say men are dumber than women and use one book written by a female author to make his point is uncreditable. I threw the book down right then. No surprise though as most of these kind of books are written by people who make most of their money by writing books. I think I will stick to reading books authored by people who actually know what they’re talking about.
Rating: 1 / 5